One of the solutions is to look to our oceans and fish because:
The oceans could support over 700 million people per day with a healthy fish meal, a 55% increase on today
Paul Hawken – renowned global environmental specialist
• Quotation is in line with good fisheries management
A small change in a pet’s diet can have a huge impact on not just their health, but the entire world.
This is how it works - the Circle of Good.
Our fish oil suppliers has a certificate from "Friend of the Sea".
Our fishmeal supplier fishes in a FAO designated geographical zone with regulations.
The salmon hydrolysate, a Norwegian fishery certified by the "Friend of the Sea".
The krill oil, a fishery certified by the "Marine Stewardship Council".
For DECHRA, sustainable development means reconciling economic efficiency with social fairness and the protection of the environment in a process of continuous improvement.
Fishmeal and fish oil, which is rich in omega-3 and omega-6 fatty acids, is the backbone to almost all of our diets.
We specialise in the use of the polyunsaturated fatty acids EPA and DHA because they are preformed omega-3 and omega-6 fatty acids, which provide many immediate benefits.
NEW VERSION – developed in 2014 to deliver:
More and more businesses are recognising that a sustainability charter is good for business;
50% of Pet Owners said a product with sustainable attributes motivates them to make a purchase.
Reasons why Pet Owners purchase a pet food making sustainable claims...
So what's good for the planet is also good for business
*Source: Mintel - Pet food and supplies, 2013.
Our SPECIFICTM diets ensure animals are as healthy inside as they feel on the outside.
Owners, who adore their pets and feel a responsibility towards the environment, will feel good about their decision to purchase SPECIFICTM pet food.
You can feel good recommending our products and we can all feel good about helping the environment.
A healthy environment leads to healthier ingredients, which leads to healthier products, which leads to healthier pets, which leads to satisfied pet owners, which leads to a healthy vet business - which brings us full circle.
As more cats and dogs eat SPECIFICTM we will do even more to help the environment. We will contribute 5% of SPECIFICTM’s profits to good causes.
All we kindly ask you to do is join the "Circle of Good" by recommending SPECIFICTM.